Definitions of media are likely to make people think of vastly different and distinct occupations, people, organizations, texts and artefacts. The word media has come to mean a variety of things, in a similar fashion to sport, but in far greater complexity and breadth.

Al Kidd is President and CEO of the National Association of Sports Commissions, located in Cincinnati, Ohio. Kidd taught in Ohio and in Utah before entering the advertising world. His career eventually led him to San Diego, with several positions in advertising and venture capital investing. Starting in 2003 and continuing into 2011, Kidd helped with the financial turnaround of the San Diego Hall of Champions sports museum.