Around 40 years ago, we saw yet another development in currency 52 when we decided to start using credit cards and debit cards. 53 Just like previous advances in currency, these advances came about 54 as a way to use new technology to improve our financial system. 55 But in the last forty years a lot has happened. 56 Even though we've seen the rise of the Internet 57 and an information revolution, our system of money has not reflected these changes and still rooted in the past. Bitcoin 60 Enter bitcoin - the first form of truly digital money.

Neuromarketing Research Techniques Neuromarketing research techniques vary greatly, but they all focus on understanding the same thing: how our mind works. There are contemporary means to gather neuromarketing data like neuroimaging methods (EEG scans, fMRI scans), eye tracking or more psychological techniques like facial coding.