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عمومی

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متن اصلی:

The purpose of this chapter is to provide the reader with an understanding of how marketing communications (or ‘marcomms’) can be implemented within the retail sector. The main communication strategies used by retailers are discussed, linked to their suitability for different types of retailer. The term integrated marketing communications (IMC) is often used to emphasise that different communication strategies need to be complementary and well blended.

متن ترجمه شده:

این فصل به خوانندگان کمک می‌کند تا بفهمند که ارتباطات بازاریابی چگونه می‌توانند در بخش خرده‌فروشی به کار گرفته شوند.

عمومی

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متن اصلی:

Price is the only activity marketers engage in that produces revenue for the firm. All other marketing activities represent expenditures while pricing managed properly can make a major difference in the firm’s revenue and income. Pricing for products and/or services must be congruent with the rest of the marketing plan. Managing price properly also means thoroughly understanding costs as well as customers. As has been pointed out above, price is the only place where marketers have a chance to directly improve the bottom line.

متن ترجمه شده:

قیمت گذاری تنها فعالیت فروشندگان می‌باشد که برای موسسه سود آور است. دیگر فعالیت های بازاریابی نماد مخارج هستند، درحالی که قیمت گذاری‌ که به درستی مدیریت شده باشد می‌تواند... (متن ناقص)